technology – DealerRefresh | DealerRefresh Automotive Dealer Forums

What Dealerships Can Learn From Ecommerce (And No, It’s Not Selling Cars Online)

Instead of overhauling the retail car shopping experience to be fully online, start by taking some of the best marketing tactics from ecommerce and putting them to work for automotive. Here are two major strategies to steal from ecommerce that will personalize your marketing to better engage leads and improve the sales process at your dealership.

Best Practices Dealership Communication Tools Dealership Marketing

I’m Tired of Hearing That Car Dealers are ‘So Behind the Rest of the World!’

I’m Tired of Hearing That Car Dealers are ‘So Behind the Rest of the World!’ It seems everywhere you turn in automotive you hear how behind dealers are compared to every other industry when it comes to technology, marketing and the customer experience. Frankly, I’m growing tired of this constant drumbeat; and not just because …

shocking stats changing the way you sell

Dealership Communication Tools Dealership Marketing

5 Shocking Stats That Will Change The Way You Sell

Reality check. We’re not living in the Information Age anymore. Newspaper and banner ads have long been forgotten across sales & marketing meetings around the world. Our most basic vehicle for communicating and information gathering, text, is now being replaced with video, emojis, GIF’s, augmented reality, and voice assistants. 1. Consumers will purchase an average of $2,276 …

Best Practices

Are You Adding Actual Photos and Prices to Your New Car Listings?

Are actual photos of your New Car Inventory necessary? AutoTrader.com says YES!! According to AutoTrader.com, using the standard AutoTrader.com ad format, adding actual photos and prices increased the VDP views by approximately 140% and increased shopper interaction by 110%. I’ve been including actual photos and custom comments for our new inventory for other a year …

Dealership Marketing Opinions & Advice

Smart Phones Will Be Their Weapon of Choice!

The year is 2035. The scene, a ramshackle car dealership with cracked asphalt, a few dim fluorescent lighting fixtures swinging on thin chains and empty jars of Folgers crystals where the keurig machine once brewed single servings of cinnamon vanilla dark roast. The cars are still perfectly aligned in rows, but no one is hovering …

PR Announcements

Dealerskins and XIGroup Come Together

Dealerskins and XIGroup Nashville,TN, January 24, 2011 – Dealerskins, Inc., the premier provider of websites for automotive dealers nationwide and a division of Dominion Dealer Solutions, today announced its sister company, XIGroup, will unite under the Dealerskins brand to provide the most comprehensive website solutions for auto dealers. The merger of the two Dominion website …

PR Announcements

CarFax Webinar for Dealers – ‘PowerUp’ Series

CARFAX LAUNCHES WEBINAR SERIES TO BOOST DEALER PROFITS CENTREVILLE, Va. (December 9, 2010) – Carfax is launching a free, year-long webinar series designed to help dealers improve their business operations. The Carfax ‘PowerUp’ series provides attendees with valuable information on the latest industry trends, best practices and emerging technologies that drive used car sales and …

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technology – DealerRefresh

What Dealerships Can Learn From Ecommerce (And No, It’s Not Selling Cars Online)

I’m Tired of Hearing That Car Dealers are ‘So Behind the Rest of the World!’

5 Shocking Stats That Will Change The Way You Sell

Are You Adding Actual Photos and Prices to Your New Car Listings?

Smart Phones Will Be Their Weapon of Choice!

Dealerskins and XIGroup Come Together

CarFax Webinar for Dealers – ‘PowerUp’ Series