steve stauning – DealerRefresh | DealerRefresh Automotive Dealer Forums

How to Sell Cars via Facebook – Real Social Selling

How to Sell Cars via Facebook – Real Social Selling At this very instant, there are vehicle salespeople on Facebook enjoying 25 or more sales a month just by talking about their accomplishments and taking pictures of their lunch. Marketing themselves via Facebook has made a huge difference in their results; and all they’ve had …

Best Practices Dealership Marketing Dealership Operations & Processes Opinions & Advice

It’s the Boring Stuff that Sells Cars

It’s the Boring Stuff that Sells Cars As you and your team review your sales plans for 2019, it’s important to remember that the dealers growing market share use the same websites, tools and marketing sources you use. Just like you, they’ve yet to discover a magic bean or digital secret that can sell vehicles …

Dealership Marketing Opinions & Advice

Why Can’t Your Classifieds Site Perform Like CarGurus?

Why Can’t Your Classifieds Site Perform Like CarGurus? To be clear: CarGurus (NASDAQ: CARG) is not perfect. In fact, dealers have plenty of legitimate issues with the company (I’ll detail a couple here). But, when it matters, CarGurus more often than not delivers results for dealers. CarGurus, you see, easily passes the DISC Test (Does …

Dealership Operations & Processes Opinions & Advice

Will Someone Please Copy the Domino’s Pizza Tracker?

Will Someone Please Copy the Domino’s Pizza Tracker? I’ll be brief: Will someone please copy the Domino’s Pizza Tracker for dealers to use with their service customers? If you’ve never ordered Domino’s Pizza online, then you’re probably not familiar with the best thing to happen to delivery pizza since the invention of the automobile. The …

Opinions & Advice

Digital Marketing: It’s Time for OEMs to Rethink Their Co-Op Programs

Digital Marketing: It’s Time for OEMs to Rethink Their Co-Op Programs This article was not written to be cute or semi-controversial. It was also not written for dealers to read, nod their heads and then do nothing. It was written for dealers and OEM executives to get beyond the bullshit being fed to them by …

Opinions & Advice

Stop Chasing Shiny Objects

Stop Chasing Shiny Objects – and Start Selling Cars! At Digital Dealer 13 (held in October 2012 in Las Vegas), I delivered a presentation titled Stop Chasing Shiny Objects (and Start Selling Cars)! It was well-received, and it helped the 100 or so in attendance understand that the loudest voices in automotive digital – those …

Best Practices Dealership Operations & Processes

Assumptive Selling

Assumptive Selling Certainly, you’ve heard the saying: When you assume, you make an ass out of ‘u’ and ‘me.’ Cute, even funny… but not at all applicable in sales. Not today. The typical car buyer today has already gathered all the information before they ever step foot on your lot or pick up a phone …

Best Practices Dealership Marketing Opinions & Advice

Dear Toyota: Here’s $108 Million to Spend in Your Fight for Share Against Ford

As the Toyota brand works to replace Ford in the top spot for US vehicle sales in 2018 (as of this writing, the Ford brand holds roughly a 14% share of the US Market to Toyota’s 12.4%; source here), you have to wonder how much of a difference an extra $108,000,000 to spend on targeted …

Dealership Marketing Opinions & Advice

Carvana Claims They Offer a New Way to Buy a Car… Hmmm…

A new way to buy a car? Did you know there was a new way to buy a car? If you pay attention to television commercials, you may have noticed the latest anti-dealer spot from Carvana (NYSE: CVNA) where even the lowliest dealership employee – in this case, the Wavy Arm Guy – forgoes …

Best Practices Dealership Marketing

We Don’t Need No Stinking Banners

We Don’t Need No Stinking Banners Why you should immediately dump the rotating image carousel on your dealership’s homepage Though not quite as ubiquitous today as they were just a few years ago, homepage slideshows (aka image carousels and/or rotating banners) still appear on far too many dealer websites for me to believe anyone has …

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steve stauning – DealerRefresh

It’s the Boring Stuff that Sells Cars

Why Can’t Your Classifieds Site Perform Like CarGurus?

Will Someone Please Copy the Domino’s Pizza Tracker?

Digital Marketing: It’s Time for OEMs to Rethink Their Co-Op Programs

Stop Chasing Shiny Objects

Assumptive Selling

Dear Toyota: Here’s $108 Million to Spend in Your Fight for Share Against Ford

Carvana Claims They Offer a New Way to Buy a Car… Hmmm…

We Don’t Need No Stinking Banners