mobile marketing – DealerRefresh | DealerRefresh Automotive Dealer Forums

Can a $100 Chatbot Really Replace 2 BDC Agents?

Can a $100 Chatbot Really Replace 2 BDC Agents? Before I answer the question posed in the title, let’s agree on a few things: Facebook is not going away; Most of your customers are already there; Your kitten pictures and inventory vomits aren’t being read; and Facebook Ads work, but you need to start …

Best Practices Dealership Communication Tools Dealership Operations & Processes

I Just SOLD a Car – USING TEXT MESSAGE ONLY

From time to time I’ll flip the switch on our CRM, allowing myself to be assigned a few internet leads for the day. Last week, within minutes I was assigned a lead for a Certified Pre-Owned Mercedes-Benz. A really nice, well equipped 2013 GLK SUV. Priced right with fresh photos and a typed description by yours truly …

3 Ways Dealers can Avoid "Mobile Marketing Mayhem"

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Three Ways Dealers Can Avoid “Mobile Marketing Mayhem”

The accelerating rate of mobile usage is not a trend. It’s not going out of style and it’s certainly not reversing. Mobile best practices need to be hard coded into the DNA of every brand, dealer, and marketer – guiding your digital strategy from this very micro-moment on. Mobile cannot be a segment of your …

Dealership Marketing Sponsored Content

How Facebook is Outperforming Google in Display Ad Revenue

It’s a mobile world. Everybody is on-the-go all the time, and the smartest digital marketers are realizing this and making sure they stay in the game. Although Facebook is desktop-friendly, they have made mobile their specialty with a UI that features thumb-friendly infinite scrolling, seamless third-party integration with Safari, Instagram, and other applications, and push …

AutoTrader IHS 2016 car buyer Journey header

Best Practices Dealership Marketing

What Does the 2016 Car Buyer Journey Say?

“The 2016 Car Buyer Journey” sets out to capture the journey that car buyers are taking when purchasing a new or used vehicle. The numbers are not sexy or overly novel, but they can provide a roadmap for where dealerships should consider investing their advertising dollars as well as the top places to capture customers’ attention and drive …

Opinions & Advice

Mobile Facts You Need To Know

Have you ever been in the middle of presenting (or speaking to your son or daughter), look up and take notice to attendees paying more attention to their phone than your presentation? Do you get frustrated or have you come to terms with… it’s just the way it is now.

Other Stuff

Mobile is a fad that will eventually go away

Like most new concepts and practices, it takes time for new ideas to be embraced. It takes even more time for dealers to implement them effectively and streamline their business processes around them. I would argue for the 80/20 rule in our business when it comes to new ideas, that is, until at least 20% of …

Dealership Marketing

Black Friday has Faded, Shoppers are Shifting and Some Say it’s Dead

Tis the season. And we should be thinking about cookies, and decorations, and that creepy Elf sitting on a shelf waiting for a mischievous situation to appear. I am soooo glad my kids are too old for that. My elf would be sitting in the same spot the entire season. I would have to come …

Best Practices Dealership Communication Tools

A Fresh Look at Dealership Measurement and Reporting

To a lot of managers, the thought of yet another monthly vendor report is about as exciting as an empty dealership on Saturday afternoon. I get it – you’re busy, you’ve got a system, things are “okay.” But that’s a losing way of thinking. In the world of big data and advanced analytics, failing to …

Dealership Communication Tools

Value Build Data Reports Help You Sell More Cars

If you’ve ever sat through one of my more recent presentations over the last few years, you know I’m a fan of value build data visually presented in a format that’s easy for the consumer to read and consume. Offering value building data on your dealership website is a no brainer. They’re a strong tool to be used …

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mobile marketing – DealerRefresh

I Just SOLD a Car – USING TEXT MESSAGE ONLY

Three Ways Dealers Can Avoid “Mobile Marketing Mayhem”

How Facebook is Outperforming Google in Display Ad Revenue

What Does the 2016 Car Buyer Journey Say?

Mobile Facts You Need To Know

Mobile is a fad that will eventually go away

Black Friday has Faded, Shoppers are Shifting and Some Say it’s Dead

A Fresh Look at Dealership Measurement and Reporting

Value Build Data Reports Help You Sell More Cars