Dealership Communication ToolsDealership MarketingIndustry News & TrendsPR Announcements

LotLinx Integrates with VistaDash, a Premier Marketing Analytics Tool

Strengthens TURN and Gives Dealers More Efficiency in Tracking and Measuring Results CHICAGO, August 17, 2017 — LotLinx, the leading VIN-specific digital marketing solution for the auto industry, today announced its collaboration and mission with VistaDash to give dealers unbiased marketing metrics and greater insight into how to better achieve their business goals. VistaDash is …

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PR Announcements

Mobile Car Shopper Conversion-Enhanced Product Suite Now Available to Dealers from LotLinx

CHICAGO, July 13, 2017 — LotLinx, the leading VIN-specific digital marketing solution for the auto industry, today announced an expansion of their award-winning VS product suite with new CX solutions that enhance and customize the customer experience to generate more high-quality conversions for car dealers. New products include CX – Photo AI, which uses artificial …

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CBT news - George Grubbs Interview
CBT news - George Grubbs Interview
Best PracticesDealership Communication ToolsDealership Marketing

Meeting People Where Their Needs Are: Interview with George Grubbs, CEO, Grubbs Automotive Group

George Grubbs’ approach to car sales is simple and personal. He sums it up as “Meeting people where their needs are.” Since he and his family have been selling cars since the 1940s, they know a few things about developing relationships that turn into sales now and for years to come. Over the past 70 …

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Firas Makhlouf on the Value of LotLinx
Firas Makhlouf on the Value of LotLinx

Case Study: How Dealer-Centric Digital Marketing Brings Buyers for One Dealer Where He Wants Them

Over the course of nearly two decades where Firas Makhlouf has spent leading technology and digital marketing initiatives at Driver’s Village, he’s pretty much done it all. From helping the dealership initiate client server architecture to move the group from “dumb” green screen terminals to PC’s in 1999, to introducing new forms digital marketing such …

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NADA 100 New Orleans Recap from DealerRefresh
NADA 100 New Orleans Recap from DealerRefresh
Industry EventsIndustry News & Trends

NADA 100 New Orleans Refresh from Ryan Gerardi

NADA and its dealer members have experienced many major milestones over the past 100 years, and had the fortune of celebrating this in New Orleans last month at NADA 100. Being adaptable to changing circumstances has allowed NADA and its members to thrive. The traits of hard work, diligence and perseverance continue to propel dealers toward …

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Facebook is Outperforming Google
Facebook is Outperforming Google
Dealership Marketing

How Facebook is Outperforming Google in Display Ad Revenue

It’s a mobile world. Everybody is on-the-go all the time, and the smartest digital marketers are realizing this and making sure they stay in the game. Although Facebook is desktop-friendly, they have made mobile their specialty with a UI that features thumb-friendly infinite scrolling, seamless third-party integration with Safari, Instagram, and other applications, and push …

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