Best PracticesDealership Marketing

8 Tips on How to Engage Website Visitors and Capture More Leads

Dealers in 2017 report that their number one priority for digital marketing is increasing lead conversion.  However, there’s more to reaching online customers than getting them to fill out forms, since we know only 10% of car shoppers will fill out an online contact form or communicate via email. Many car shoppers engage with your …
Dealership Communication ToolsDealership Marketing

Live Dealer Chat – Exclusive Interview with Contact At Once!

Last week’s announcement by Autotrader.com, combined with previous announcements by Cars.com and other automotive website providers, shines the spotlight on live dealer live chat. Many of us are asking questions about what this means for our dealerships, so I conducted an exclusive interview with Marc Hayes, the founder and head of products for Contact At …