email templates – DealerRefresh | DealerRefresh Automotive Dealer Forums

steal these BDC templates and then chill

Here are 15 Great BDC Templates to Steal!

Automotive BDC templates are critical to efficiency. Your BDC’s templates should include both word tracks for phone calls and full email templates. If you have strong templates and a BDC that utilizes them you will be well on your way to success. [Tweet “Steal these BDC templates, plug them in, and then chill… “] A …

stop overthinking emails and email templates

Best Practices Dealership Communication Tools Dealership Operations & Processes Opinions & Advice

Stop Overthinking Your Emails!

Overthinking Your Emails and Email Templates? Between prepping for 20-Group presentations to serving our regular clients, we mystery shop scores of dealers each month – reading their emails (mostly templates) and texts, and listening to their voicemails – and while we’ve seen definite overall improvement over the years, one aspect of the internet sales process …

Best Practices Dealership Communication Tools Dealership Operations & Processes

Email Templates can be Personal AND Automated

Internet sales are easy! There, I said it (or rather, wrote it.) Let me be clear: internet sales are about as black and white as anything we do in the car business – they really are. The problem is we tend to overcomplicate things we don’t understand; and traditional automotive sales managers have (for the …

Best Practices Dealership Communication Tools Dealership Marketing

How My Bad Email Advice Almost Ruined a Friendship

A friend of mine called to pick my brain on email marketing. His company has about 70,000 subscribers and their open rates were getting WORSE with each new campaign. In his testing, he saw that a lot of their emails were getting delivered to the spam folder. He was looking for changes they could make to improve their …

Best Practices

One Crucial Step to Lead Management: A Professional Volley

A real email conversation between a former ISM of mine and his prospect: Customer: Hello (Name Excluded), Everything you sent looks great. Do you have any on your lot in the Salsa Red Pearl color with taupe interior? My ISM: No. Customer: Well… what colors do you have in-stock? My ISM: I dunno lemme check. Yes… Yes, I really …

Best Practices Industry Events

Winning More Customers By Providing A Great Experience – Presentation

Winning the Customer with a Great Experience Win More Customers by Providing a Great Online & Offline Experience In this presentation, originally put together for DSES 2013, Jeff Kershner and Ryan Leslie discuss and review several key elements around providing a stellar online and offline customer experience with your dealership. From managing and obtaining …

Best Practices Dealership Communication Tools Dealership Marketing

Can Your Email Find Love The Second Time Around?

With Valentine’s Day around the corner, I thought I’d share some ideas on how you can get a little more love for your email campaign by giving it a second chance. Let’s say you sent off your email and the results aren’t what you expected. Since you’ve already put your time and effort into …

Best Practices

P.S. This Really Works!

Most professional copywriters know that in a sales letter, the most important item after the headline is the postscript (P.S.) at the bottom. Research shows that when people open a letter, they often scan to the bottom and read the P.S. before they actually read the letter itself. A good writer will take advantage of …

Best Practices

Turbo Charge Your Internet Responses

With so many customers using the Internet as a starting point to shop for a vehicle, we need to get better with the quality our responses. I see some of the worst templates you can imagine on a daily basis. Some dealers bombard their customers with e-mail after e-mail. Why not send one e-mail that’s …

Industry Events

When First In Doesn’t Win: Driving Sales with a Quality Lead Response – Cars.com Webinar

When First In Doesn’t Win: Driving Sales with a Quality Lead Response – Webinar The old expression—Haste makes waste. — rings especially true with online car buyers. Fast response times contribute to Internet sales, but you’re just as likely to lose the deal with a rushed response that fails to answer the shopper’s questions. In …

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email templates – DealerRefresh

Here are 15 Great BDC Templates to Steal!

Stop Overthinking Your Emails!

Email Templates can be Personal AND Automated

How My Bad Email Advice Almost Ruined a Friendship

One Crucial Step to Lead Management: A Professional Volley

Winning More Customers By Providing A Great Experience – Presentation

Can Your Email Find Love The Second Time Around?

Turbo Charge Your Internet Responses

When First In Doesn’t Win: Driving Sales with a Quality Lead Response – Cars.com Webinar