Dealership Marketing

Don’t be scared of Facebook’s new algorithm. Here’s how your dealership can handle it.

“Facebook was built to bring people closer together and build relationships.” Who would have thought that this pleasant idea could make businesses question so much of what they thought they knew about social media? Facebook wants people to connect more. The company, led by Mark Zuckerberg, is on a mission to increase authentic dialogue and …
Dealership Marketing

Do Car Dealers Need to be Social Networking?

Why aren’t dealers social networking? When I attended the 2007 J.D. Power Roundtable a few months back, every time I turned around someone was talking about dealers and SOCIAL NETWORKING! “Dealers need to be social networking!” “Why aren’t dealers social networking?” There are many reasons why dealers are not social networking and I’m not totally …