dealers – DealerRefresh | DealerRefresh Automotive Dealer Forums

Digital Marketing: It’s Time for OEMs to Rethink Their Co-Op Programs

Digital Marketing: It’s Time for OEMs to Rethink Their Co-Op Programs This article was not written to be cute or semi-controversial. It was also not written for dealers to read, nod their heads and then do nothing. It was written for dealers and OEM executives to get beyond the bullshit being fed to them by …

Best Practices Dealership Operations & Processes

Assumptive Selling

Assumptive Selling Certainly, you’ve heard the saying: When you assume, you make an ass out of ‘u’ and ‘me.’ Cute, even funny… but not at all applicable in sales. Not today. The typical car buyer today has already gathered all the information before they ever step foot on your lot or pick up a phone …

Best Practices Dealership Marketing

Some Website “Expert” Adjusted Your Buttons, And It’s Costing You Sales!

Website Buttons… and why in the world are you letting self-appointed “experts” screw everything up? There are two quotes from baseball’s late, great Rocky Bridges that I just love: “Albuquerque: You can’t spell it, but you can smell it.” and “There are three things the average man thinks he can do better than anybody else: …

Millennials, Cereal, and The Billion Dollar Implications on the Auto Industry

Dealership Communication Tools Dealership Marketing Dealership Operations & Processes Industry News & Trends

Millennials, Cereal, and The Billion Dollar Implications on the Auto Industry

Nearly 40 percent of millennials don’t eat cereal because it’s too much work to clean up. That was the claim of the article that caught my eye earlier this week. The article was based on a study done by The New York Times. Stunned, I asked the token millennial on our team if he eats cereal. …

Best Practices Dealership Operations & Processes

Internet Teams and BDCs Must be Managed Like Call Centers

Because so many dealers and traditional sales managers continue to look at their internet department as this mysterious group of ex-Dungeons and Dragons players who too closely resemble the graduating class at Hogwarts, it’s important to break down the simplest of strategies that truly drive successful internet sales efforts today. There’s no need to overthink …

Best Practices Dealership Operations & Processes

5 Reasons Why Your Sales Department Shouldn’t Take that Phone Call

With today’s connected customer, there really are only a few types of phone calls your team will find themselves involved with. Gone are the days of a customer phoning and saying, “I need something good on gas for under $8,000; what do you have on the lot?” Today’s customer, whether a millennial or a baby …

Industry News & Trends

AutoCheck Vehicle History Reports to Appear on AutoTrader Starting September 2013

With the current turmoil around CarFax, major challenges it faces, and being sued by dealers, it’s quite possible they could be loosing some of their exclusivity on popular vehicle classified websites. AutoTrader.com announced their partnership to start including CarFax’s competitor AutoCheck Vehicle History Reports. This is great news for dealers using AutoCheck and Experian, the company behind …

Best Practices Dealership Marketing

Why Would Anyone Buy a Car From Your Dealership – Really?

[highlight color=”#fddcaf” font=”black”]We’re getting some conversation and sharing rolling this weekend with a post by Brian Pasch. He’s looking for the answer to what appears to be a simple question. But, is it?[/highlight] Why Buy A New Vehicle From Your Dealership? I love working with car dealers to create a comprehensive marketing road map …

Industry Events

eDEALERSUMMIT Minneapolis – Dealers Register 50% OFF

Join eDEALER SUMMIT on April 10, 2013 in Bloomington, MN Kick off the selling season with all the tools to be successful! Join us for the Minneapolis eDealer Summit at the Hilton Minneapolis/St.Paul Airport — Mall of America, on April 10, 2013, for a day of quality digital marketing education. Attend the Minneapolis eDealer Summit …

Best Practices Dealership Marketing

Dealers – Reaching Out with Instagram

[highlight color=”#fde1c3″ font=”black”]Let’s give a warm welcome to Aaron as we host his first article to the DealerRefresh community. For those of you that don’t know Aaron, he’s the Social Media Manager at Suzuki of Wichita. When others are talking about social media, Aaron is breaking boundaries and making it work for the dealership. Welcome aboard …

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dealers – DealerRefresh

Digital Marketing: It’s Time for OEMs to Rethink Their Co-Op Programs

Assumptive Selling

Some Website “Expert” Adjusted Your Buttons, And It’s Costing You Sales!

Millennials, Cereal, and The Billion Dollar Implications on the Auto Industry

Internet Teams and BDCs Must be Managed Like Call Centers

5 Reasons Why Your Sales Department Shouldn’t Take that Phone Call

AutoCheck Vehicle History Reports to Appear on AutoTrader Starting September 2013

Why Would Anyone Buy a Car From Your Dealership – Really?

eDEALERSUMMIT Minneapolis – Dealers Register 50% OFF