dealer website SEO – DealerRefresh | DealerRefresh Automotive Dealer Forums

The Pros and Cons of Using YouTube at Your Dealership

Video is hot these days, and is a great way to engage your potential customers. When it comes to online video, YouTube is probably the first site that pops into most people’s minds, so I thought it might be a good idea to discuss some of the Pros and Cons of putting your dealership videos …

Best Practices Dealership Marketing

The SEO Apocalypse

After the Google Penguin update, I find many of my old tactics are void. For those who don’t know, Google went on the attack April devaluing and penalizing sites using spammy SEO tactics. Many sites were hit and devalued on the search engine results pages. I watched sites go from 20,000 unique visitors a month, …

Industry Events

David Kain 8th Annual Client & Friends Workshop – Register NOW!

8th Annual Kain Automotive Workshop – Register The conference season is amongst us. From DigitalDealer 13 to DSES to J.D. Power to a few others like the Internet Sales 20 Group in Chicago. In this post I’m here to help promote the 8th Annual Kain Automotive Workshop hosted by David Kain and crew. I’m sure …

Does Your Dealers Website Use Adaptive Website Technology?

Have you looked at your Google Analytics data lately? Have you noticed the rise of visitors to your dealers website that are using mobile devices? When you look, you will see that 10-20% of website traffic is coming from consumers using mobile devices. It should come as no surprise that a majority of those users …

PR Announcements

Dealers Command Their In-Market Social Media Landscape With SOCIALDEALER

HomeNet Gives Dealers Command of Their In-Market Social Media Landscape With SOCIALDEALER February 2, 2011 (West Chester, PA) – HomeNet announced it is now reselling SOCIALDEALER, the most complete social media management (SMM) platform available, and tying it back to the inventory of users of HomeNet’s Inventory Online (IOL) Vehicle Marketing Suite. SOCIALDEALER gives automotive …

PR Announcements

Automotive Website Awards Expanded By PCG Digital Marketing

Brian Pasch, CEO of PCG Digital Marketing, announced that the company will be expanding the scope of the PCG Automotive Website Awards (AWA). Starting with their 2010 Awards Program in October, PCG will add coveted industry awards in a total of three categories: Search, Design, and Technology. The new award categories are a result of …

Industry News & Trends

Google Changes Organic Search Results Rules

I often remark why it will be difficult to publish a traditional book on SEO for car dealers when the rules pertaining to Google search results continue to change. On Friday August 20th, Google announced another change in how organic search results will be displayed in SERP’s. The 10 organic listings shown on any search …

PR Announcements

PCG Digital Marketing and DrivingSales.com Announce Groundbreaking Automotive SEO Study

Car dealers are invited to participate in the largest group study for Automotive Search Engine Optimization (SEO). The study will educate and mentor 100 car dealers who are interested in applying Automotive SEO strategies at their automotive dealership. Results of the four month study will be published and presented at the 2011 NADA Conference in …

Opinions & Advice

The Car Shopper on Your Website has Changed, Have You Noticed?

Shoppers love car shopping on the ‘net. For the last decade they’ve used the internet as their primary vehicle shopping tool. Internet shoppers on your site right now are on their 2nd, 3rd or 4th “internet vehicle”… BUT, something has changed! What’s different this time? This is the 1st time your internet shopper has been …

PR Announcements

2010 ASMA Awards – Applications Now Available

Applications for the 2010 Automotive Search Marketing Architecture (ASMA) study, underwritten by PCG Digital Marketing (PCG), are now available to automotive website design companies. The annual study and awards recognize the best automotive website platforms for automotive digital marketing strategies. Automotive website companies are encouraged to contact Carrie Hemphill, ASMA Award Coordinator, to request the …