customer experience – DealerRefresh | DealerRefresh Automotive Dealer Forums

Stop Trying to Netflix and Chill Your Customers

Maybe I’m not the ideal person to make this analogy. After all, I haven’t been single for almost 20 years. That was before smartphones. Before Google. Before social media. Wifi barely existed. There was no Kindle, we actually read paper books. And Netflix wasn’t even an idea. Regardless, the phrase “Netflix and chill” has become parlance for …

Best Practices Dealership Marketing

Online Reviews Made Easy: 5 Steps to Build Your Google Review Link

It is a well-known fact that your online reviews are your first foot-in-the-door with a new customer. It is also widely known that it is essential to respond to ALL reviews – be they negative or positive – but the struggle with online reviews is keeping them up! Your dealership may be one of the …

Best Practices Dealership Operations & Processes

How Your Dealership Can Compete with Amazon and Carvana

E-commerce has increasingly become a platform for big-ticket purchases like TVs, mattresses and cars. Car buyers can not only complete online before stepping into a dealership, but in some cases, they can buy cars directly from web-based vendors, cutting out the traditional dealership entirely. Sites like Carvana allow customers to buy a car online and …

Best Practices Dealership Operations & Processes

Amazon Moves into Car Sales: How Employees Can Give You a Competitive Edge!

News broke in June that Amazon is recruiting car sales executives and may soon start directly selling cars throughout Europe. Amazon Vehicles has already broken into the Italian car sales market, acting as an online sales service for several Fiat models, with buyers picking up their car from brick and mortar dealerships. Market analysts say …

Best Practices Dealership Marketing

Your Dealership Website and Today’s Shoppers: The Lowdown on How to Exceed Expectations

I consider myself pretty well-versed in digital marketing and e-commerce. After all, I’ve been in the field for years, and have learned a lot about topics like… customer retention, lead generation, and artificial intelligence. I am fascinated by new gadgets, and am always interested in learning about the next technology. That being the case, when …

"The only thing that is constant is change." - Heraclitus

Best Practices Dealership Communication Tools Dealership Marketing

Preparing for the Inevitable Downturn

As the Greek philosopher Heraclitus said, “The only constant in life is change.” People who work in the auto industry know this is more than just a catchy quote. The auto market experiences seasonal dips and surges and it is also affected by a number of outside forces. The economy affects how much people are …

Best Practices Dealership Operations & Processes

How Ricky Bobby Will Fix Your Service Retention Problem

You may be wondering what the movie Talladega Nights has to do with running an excellent Service BDC. The connection goes a little deeper than NASCAR. I am about to make some of your heads spin. I am not a HUGE fan of NASCAR. I feel like that is slightly sacrilegious in this industry, …

Why aren't dealers seeing enough ROI in Social Media

Dealership Marketing

4 Tips for Bridging the Gap with Dealers and Social Media

Automotive brands have embraced social media as a way to keep their brands in front of people. But auto dealers and service centers are not necessarily seeing the benefits. In fact, even the New York times highlighted this problem in an early 2015 article titled, “The Gap Between Auto Dealers and Social Media.” The gist …

Social Mobile Customer Engagement with Tangible ROI by HELIO

Dealership Marketing

Facebook is King. Better Get on Board!

Facebook is not just for social conversations. It’s a social community with brands and storefronts, and for those that understand the power of Facebook and can harness it, a ton of possibilities exist. Dealers are looking for ways to promote their business and ultimately be profitable with Facebook, but so far, few are seeing the …

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customer experience – DealerRefresh

Stop Trying to Netflix and Chill Your Customers

Online Reviews Made Easy: 5 Steps to Build Your Google Review Link

How Your Dealership Can Compete with Amazon and Carvana

Amazon Moves into Car Sales: How Employees Can Give You a Competitive Edge!

Your Dealership Website and Today’s Shoppers: The Lowdown on How to Exceed Expectations

Preparing for the Inevitable Downturn

How Ricky Bobby Will Fix Your Service Retention Problem