Autotrader.com. – DealerRefresh | DealerRefresh Automotive Dealer Forums

AutoCheck Vehicle History Reports to Appear on AutoTrader Starting September 2013

With the current turmoil around CarFax, major challenges it faces, and being sued by dealers, it’s quite possible they could be loosing some of their exclusivity on popular vehicle classified websites. AutoTrader.com announced their partnership to start including CarFax’s competitor AutoCheck Vehicle History Reports. This is great news for dealers using AutoCheck and Experian, the company behind …

Dealership Marketing

The Wrong Fight Against SEM

[highlight color=”#fddcaf” font=”black”]Brian Pasch comments on why dealers need help on more things than telling them to fight SEM spending. There are other games to play.[/highlight] Picking a Fight Against Paid Search A great discussion broke out on DealerRefresh Forums and I was compelled to comment, but then it turned into a longer story! Ed …

The Next Giant Leap For Dealership Websites

Dealership websites that track online shopping behavior If you have purchased goods on Amazon.com recently, take a minute to go back to their website. Did you notice that it recognized who you were and even made recommendations for you to consider purchasing today? If you book travel online, sites like Expedia and Travelocity are designed …

Live Dealer Chat – Exclusive Interview with Contact At Once!

Last week’s announcement by Autotrader.com, combined with previous announcements by Cars.com and other automotive website providers, shines the spotlight on live dealer live chat. Many of us are asking questions about what this means for our dealerships, so I conducted an exclusive interview with Marc Hayes, the founder and head of products for Contact At …

Dealership Marketing

Have you been blitzed by team ATC yet?

Have you experienced the AutoTrader.com BLITZ? Every once in a while you meet a salesperson who was obviously flexing his/her muscles to a coworker before trying to sell you something. If things go awry, they have a tendency to say things that don’t usually make the sale, but probably push someone further away. Well, I’m …

Dealership Marketing

Blueprint Series: Third-Party Lead Providers

What do you want from your 3rd Party Lead Vendors? A. ROIB. ConversionC. MarketingD. All of the above Here is another Blueprint Series to discuss those exact things. Tell your third party lead provider exactly what you want! Tell your third party lead provider what they’re doing wrong. Yes, this includes anyone who sends you …

Best Practices Opinions & Advice

Should I kill Cars.com and use that money to enhance our AutoTrader package?

The dealer was going to shut down their autotrader and cars.com accounts. The best part of running DealerRefresh is that I hear from and get to met so many interesting people. From newbie ISM’s to veterans getting back into the business and taking over a dealers Internet Department. Sometimes keeping up with all the emails …