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Jon Berna (the D.R. Truth) – Google and Facebook Ad Targeting

Jeff Kershner
Posted onOct 15, 2020 at 5:00 PM
Updated onUpdated on Oct 15, 2020 at 2:35 PM
Oh man. Google. Facebook. You guys keep moving my cheese!

Let’s talk about all the changes for our most popular digital marketing spots and how those changes impact car dealers.

Jon Berna (the D.R. Truth) is all up on these changes and will help us navigate to the cheese
”:cheese_wedge:”
.

Friday at 1:00 PM EST on Facebook Live.

RF-2020-Oct-16-Berna.jpg

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Jeff Kershner
Founder of DealerRefresh - 20+ Years of dealership Sales, Management, Training, Marketing and Leadership.
View thread (5 replies)
#5
Had a demo for one of our pre-owned lots with ACE/CarsDirect AKA "Auto Credit Express" and the product rep was completely unaware of the Oct 19th changes to targeting of "credit". Part of their presentation deck specifically points to their credit keyword and zip-code strategies with Google SEM. @jon.berna they would have to be directly impacted in their ability to drive credit shoppers to their aggregator sites, wouldn't they? How does this impact this particular lead segment in our industry? Or does it just drive up their expense in those (broad vs targeted) campaigns and they shouldn't really see a change in their ability to provide credit leads?
 
#6
Dan Sayer said:
Had a demo for one of our pre-owned lots with ACE/CarsDirect AKA "Auto Credit Express" and the product rep was completely unaware of the Oct 19th changes to targeting of "credit". Part of their presentation deck specifically points to their credit keyword and zip-code strategies with Google SEM. @jon.berna they would have to be directly impacted in their ability to drive credit shoppers to their aggregator sites, wouldn't they? How does this impact this particular lead segment in our industry? Or does it just drive up their expense in those (broad vs targeted) campaigns and they shouldn't really see a change in their ability to provide credit leads?
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When I used them in the past, my rep was completely unaware of why *every* ACE submission had people telling us they were told they were approved with $0 down. Needless to say, we did not keep them around for long.
 
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