Best PracticesDealership Marketing

HOW TO: Automate Your Dealership’s Google My Business Posts

Ryan Everson
Posted onMar 3, 2020 at 4:54 PM
Updated onUpdated on Mar 3, 2020 at 1:02 PM
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Most car dealers understand the importance of Google My Business Posts but don’t have the time or resources to dedicate to it.

Today, I’m going to show you how to fully automate the process of regularly posting to your Google My Business profile!

Essentially we’ll be taking the best content you’re already posting on Facebook and/or Instagram and automatically post it on Google My Business.

First, use RSS.app (https://rss.app/rss-feed) to create a free feed of your Facebook and/or Instagram posts.

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You can even set up keyword filters to exclude or include specific types of posts (ie: only include service posts for your service listing).

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Then use OneUp (https://www.oneupapp.io/) to connect your RSS.app feed to your Google My Business account. OneUp will regularly check the feed for new Facebook/Instagram posts and automatically post them as Google My Business posts at your desired interval schedule.

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You can even set up automatic CTA buttons with UTM links to easily track the traffic in Google Analytics.

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The total expense for this process is only $16 /month, but that includes that ability to automatically post to up to 10 Google My Business profiles. This allows you to set up separate feeds for your service, parts, and body shop GMB listings.

It’s that easy! Now your Google My Business profile(s) will automatically have relevant, engaging content regularly posted.

Ryan Everson
Driven by a passion for innovation and results, I help car dealerships sell more vehicles and increase profits through cutting-edge digital marketing ...
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#6
Alexander Lau said:
Or rather than hacking the process (unless you're attempting to dig for old, reusable content), use an application that will push the same content (re-purposed) to all of the most popular social media platforms, including GMB.

Examples:
  1. https://www.oneupapp.io/google-my-business (the tool you had mentioned)
  2. https://www.sendible.com
  3. https://www.socialreport.com
  4. https://www.socialpilot.co/social-media-scheduling
  5. etc.
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The issue is most dealerships don't use a social media management system, so the method I outlined completely automates the process for dealerships that don't use a tool like HootSuite or SproutSocial (GMB support coming soon).
 
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