Best PracticesIndustry News & Trends

The State of Email Marketing [Infographic]

Jeff Kershner
Posted onApr 19, 2012 at 6:39 PM

Check out this “State of Email Marketing” infographic put together by Constant Contact.

Over the years email marketing has of course been a huge topic of conversation here on DealerRefresh. Matter of fact, there’s an active thread happening over on the forms right now about email marketing at the dealership.

Here are a few other threads around the topic:

Some highlights from the infographic include…

  • 83% of people check email first on a business day
  • 72% check 6 or more times per day (I’m in this camp, no doubt)
  • 88% of people surveyed check their email via a mobile device
  • 63% of those people check at least once a day

 

email marketing infographic

Jeff Kershner
Founder of DealerRefresh - 20+ Years of dealership Sales, Management, Training, Marketing and Leadership.
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    Kyle Suss
  • April 20, 2012
Worth noting is the fact that this says "Each email address gets three permission-based email marketing messages a day." You can go ahead and throw some of these stats out the window because I haven't met a single dealer that uses a permission based signup system.
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    Kyle Suss
  • April 20, 2012
Otherwise, it's a great infographic :)
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    yoursocialfans
  • April 28, 2012
YourSocialFans.com can help you attract thousands of followers that you can keep informed about any of your product or service offerings instantly. By bringing you a targeted crowd of buyers all you need to do is give them an offer they can’t refuse! Branding is also another successful tool Twitter can provide for your business. As more and more people become followers of your page it builds trust in them and they are more likely to buy from you than your competitor, because they have been following the brand and it’s a brand they trust.
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