Cars.com Testing VDP Lead Form Featuring Sales Employees

Today Cars.com announced a possible HUGE CHANGE to their VDP.

IF you’re signed up with DealerRater’s “Connections” feature, your Cars.com VDP is in for a possible HUGE change!!

Take a look…

DealerRater Connections on Cars.com

DealerRater Connections on Cars.com

This is what I call… a “Ballsy” move.

And DAMN I LIKE IT!! Being a proponent of online reviews, reputation and word of mouth, this really takes it to another level. This is either a real game changer or a complete mess.

Knowing Alex Vetter, and speaking with him after the Cars.com acquisition of DealerRater – I have a really good understanding of his vision and I completely understand the visionary behind this. Therefore this possible huge change in the Cars.com VDP doesn’t surprise me.

Are you/we ready for this? 

Comment over in the forums.

Jeff Kershner

Founder of DealerRefresh - 20+ Years of dealership Sales, Management, Training, Marketing and Leadership.

• View all 628 articles
• Website