Will COVID-19 dealership CERTIFICATION become a thing?
COVID-19 Certification I believe this is potentially coming if this pandemic becomes a long-term situation within the United States or becomes a recurring annual issue. This certification would entail dealerships meeting a strict set of protocols to maintain the health and safety of not only their employees but the general public visiting the dealership. The …
The Missing Link to Your Sales Success
I have spent the last year analyzing CRM data as we build out our next-generation CRM platform at 360Converge. I have learned a ton along the way, and today I want to share with you five crucial steps that almost everyone ignores, yet if you used them, you would increase your appointment and sales rates …
7 Seismic Shifts Coming to Automotive CRM
We live in a world where new technology swirls around us at a relentless and often dizzying pace, yet as we look closer inside the automotive industry and one particular area – the CRM – the winds are very calm, and the marketplace solutions aren’t keeping pace with innovation outside of the industry. In a …
Three Unlikely Places to Add Chat for Service
A few weeks ago, I discussed The Enormous Untapped Potential of Live Chat for Service (here’s Part 2) and how it benefits both your dealership’s processes and your service customers. The summarized version is that 30-40% of chats are related to fixed operations, and you should be chatting for the service department. Now, as promised, …
The Enormous Untapped Potential of Live Chat for Service – Part 2
Your service department is integral to the success of your dealership. Service brings in vital revenue and often accounts for the majority of a dealership’s profit. Yet, it’s highly likely that your service department’s manpower and resources are already stretched to the max, limiting the number of service leads and appointments your dealership is able …
The Enormous Untapped Potential of Live Chat for Service – Part I
New vehicle sales in the US came in below Spring’s market expectations, evidence the industry is starting to experience the decline analysts have been expecting despite new vehicle incentives. As new car sales flatten, the service drive will play a critical part in dealership revenue. Not that it hasn’t in the past: According to recent …
