Mike Haeg – DealerRefresh | DealerRefresh Automotive Dealer Forums

Best Practices Dealership Communication Tools

It’s 7:13 pm PST. My phone rang six times today with spam calls

This has happened to you, right? Articles and headlines like this and this tell similar stories — spam calls keep increasing. The Federal Communication Commission (FCC) says these unwanted calls represent their top consumer complaint and highest priority. Good news – you’re not alone. Various players are trying to fight the madness. Phone carriers are …

shoppers decline appointment-request 12 percent of the time

Best Practices Dealership Operations & Processes

Only 12 Percent say NO. But you need to ASK!

The recent passing of former First Lady Nancy Reagan was a sad occasion. Many heartwarming stories unfolded, but I found myself particularly fascinated by her personal war on drugs. In 1980, then soon to be First Lady Nancy Reagan found her calling on the campaign trail. It started at a New York City substance abuse …

Best Practices Dealership Marketing

Ugly or Not – Your Face has Persuasive Powers! Who knew?

It’s Sunday morning and my phone buzzes with a notification. Text? Email? Nope. I was just tagged in a Facebook photo. That makes sense because I have that ONE paparazzi friend. You know who I’m talking about. The friend whose life mission is to relentlessly photograph every outing. He awkwardly snaps photos at any possible chance. …

Best Practices Industry News & Trends

How Even the Worst of Drivers Can Be Trained To Slow Down

The best way to change long-term behavior is with short-term feedback. – Seth Godin Government officials have tried long and hard to make streets around schools safer for pedestrians. In particular, for pedestrian children coming to and from school. We’ve all driven through one, yet it’s easy to take them for granted. The idea of …

Best Practices

The Most Important Page on Your Dealership Website

I’ve always considered a dealership’s home page to be the most critical page on the site. It makes sense right? Most people enter on the home page and my mom always told me, “you only get one chance at a first impression.” Mal Kenney disagrees. I recently attended a presentation by Kenney, Van Tuyl Digital …

Best Practices Industry News & Trends

Great Products Do Not Sell Themselves

Your mind is software. Program it. Your body is a shell. Change it. Death is a disease. Cure it. Extinction is approaching. Fight it.* During the spring semester of 2012, a young looking and successful businessman instructed the course “Computer Science 183: Startup” at the Stanford Graduate School of Business. For 99% of the world, …

Best Practices

The Beauty of Surprise

My first gig out of college was selling for a major alcohol distributor in Dallas. I hustled wine to convenience and grocery stores across the city. Lots and lots and lots of wine. Imagine cutting deals in the back of a Wal-Mart with an angry store manager who preached the Wal-Mart Gospel religiously. I …

Best Practices Dealership Marketing

What’s YOUR Persona?

Century Interactive is on the 7th floor of a cool office building in Dallas, TX. To our right, as we look out, is Downtown Dallas. To our left, and no more than a pitching wedge away, is a bustling Whole Foods. It’s a great spot for a high end grocery store and they do really …

Best Practices Dealership Marketing

65% Move On To The Next Dealership – When You Don’t Answer The Phone

The dealer across the street requests an appointment on 57% of sales calls. Right now in your dealership, most of your sales team isn’t doing what they should be. This is a shocking revelation, I know. In July I wrote about how most dealerships struggle to get inbound phone leads connected with someone who can help them. …

Dealerships Ignore More Than a Third of Their Customers

I have got great news for all of the GMs, GSMs, Internet Managers, Corporate Marketers, and even all of those vendor partners out there serving the dealership. Did you know that 39% of the valuable phone leads that you drove to the dealership were left stranded on the phone?

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Mike Haeg – DealerRefresh

It’s 7:13 pm PST. My phone rang six times today with spam calls

Only 12 Percent say NO. But you need to ASK!

How Even the Worst of Drivers Can Be Trained To Slow Down

The Most Important Page on Your Dealership Website

Great Products Do Not Sell Themselves

The Beauty of Surprise

What’s YOUR Persona?

65% Move On To The Next Dealership – When You Don’t Answer The Phone

Dealerships Ignore More Than a Third of Their Customers