Give emails little KAPOW!
Give emails little KAPOW!
Best PracticesDealership Communication ToolsDealership MarketingDealership Operations & Processes

Are Your Boring Emails Sabotaging Your Sales?

If your follow-up emails read like form letters, it’s hard to get customers to respond. The secret to a higher response rate is simply to add a little personality, warmth, and humor. Here’s how… These five easy interventions will give dull copy a little KAPOW. These aren’t touchy-feely exercises, but rather more like structural changes …

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Best PracticesDealership Communication ToolsDealership Marketing

How My Bad Email Advice Almost Ruined a Friendship

A friend of mine called to pick my brain on email marketing. His company has about 70,000 subscribers and their open rates were getting WORSE with each new campaign. In his testing, he saw that a lot of their emails were getting delivered to the spam folder. He was looking for changes they could make to improve their …

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Best PracticesDealership Communication ToolsDealership Operations & Processes

Can You Find the Terrible Template?

If you had a salesperson who was going through a sales presentation and constantly choking on step four of that presentation process, you’d find a way to fix the issue in step four… Better presentations lead to more sales, right? Guess what? There is a point in your automated follow-up process that is choking and …

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Best PracticesDealership Communication ToolsIndustry News & Trends

How to Track Email Campaigns with Google Analytics

Many people don’t realize that there is a lot more to Google Analytics than just tracking your website activity… it’s also a great way to provide you with insights into your email campaigns. Advanced Segments are GA’s way of dividing up all your visitors into associated groups. You can acquire details telling when visitors were …

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Best PracticesDealership Communication Tools

Inactive Emails Can Lower Your Results by 40%

Most dealerships are actively trying to collect email addresses from their prospects and customers because email marketing continues to be one of the most cost-effective marketing options there is. But, as your email list grows, it is important to know that bigger isn’t better. In Acxiom’s report: “Email Marketing and Mobile Devices: A Survey of …

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Best PracticesIndustry News & Trends

4 Ways You Can Instantly Increase Your Dealerships Email List

Are you using these 4 ways to capture more customer email addresses? As you may know, I’m a big proponent of dealership newsletters as a way to maintain long term relationships with customers, promote front-of-mind awareness and add value to your messages. I often get questions from dealer clients about using email append services to grow …

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