RefreshFriday w/ HootInteractive w/ Tom Park & Peter Jones
RefreshFriday w/ HootInteractive w/ Tom Park & Peter Jones
Industry Events

#RefreshFriday: Connected TV is taking Digital Advertising by Storm. Are you ready?

We sit down with Tom Park of Tom Park Media Group and Peter Jones Sr. Director of Premion, both representing Hoot Interactive​ to discuss how the traditional cable TV landscape is quickly being transformed and what dealerships need to know about this huge shift in video/TV advertising. What exactly is CTV, OTT and DSP? What …

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Other Stuff

TrueCar Acquires DealerScience

SANTA MONICA, Calif. and BOSTON, Dec. 7, 2018 /PRNewswire/ — TrueCar, Inc. (NASDAQ: TRUE), and DealerScience, LLC announced today that TrueCar has acquired DealerScience, the automotive retail industry's leading provider of advanced digital retailing software tools. DealerScience will operate as a subsidiary of TrueCar, focused on product development, sales and customer training. Dealer customers of …

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RefreshFriday Dec 14 2018 - Merchandising Matters with Ryan Leslie
RefreshFriday Dec 14 2018 - Merchandising Matters with Ryan Leslie
Industry Events

#RefreshFriday Ep. 41 – Merchandising Matters, Price Badging, Burning Marketing Budgets

On today’s #RefreshFriday Ryan Leslie joins us to discuss why merchandising matters and in-accurate merchandising is burning through your marketing budget. Ryan has been busy figuring out how to apply the correct trims and features to a dealer’s entire inventory. You may or may not be shocked by how many cars are showing the wrong …

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Industry Events

#RefreshFriday Ep. 39 – Classified Listings and Cost Per VDP – is this STILL a Relevant KPI?

On tomorrow’s #RefreshFriday Dan Sayer and Jon Berna (Mr. Truth) join us to discuss the VALUE of 3rd Party Classified Websites. Dans post over in the dealer forums was the driver for this week’s RefreshFriday. Thanks Dan! Determining the value of 3rd Party Classifieds can be fairly complicated. Despite all the promises around greater attribution tools, we …

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RefreshFriday EdBrooks & Jasen Rice June 15 2018
RefreshFriday EdBrooks & Jasen Rice June 15 2018
Industry Events

DealerRefresh RefreshFriday Ep. 17 – “SE O”ptimizing your inventory for Cars.com, AutoTrader, Cargurus, etc.

Is it even possible to optimize your inventory for better placement across the 3rd-party sites? Until recently, search results on most of the 3rd-party sites quickly yielded from highest price to lowest price. But something has changed over the last several months. Algorithms are now in charge. In this episode of RefreshFriday Ed Brooks AND …

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Industry Events

RefreshFriday #17 – WIFF NIFF and the Future of Customer Experience

Join us tomorrow – #RefreshFriday WIFF NIFF  “Shaun ‘NIFF’ Kniffin” of the Germain Motor Company as we discuss the “Future of Customer Experience” – Register NOW! https://dlrfr.sh/2JnUa71 Shaun has a unique perspective and philosophy on the future of how dealers will be working with their customers. We’re going to explore this and talk about some of the impediments …

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