Jack Simmons – DealerRefresh | DealerRefresh Automotive Dealer Forums

Best Practices Dealership Communication Tools

A Fresh Look at Dealership Measurement and Reporting

To a lot of managers, the thought of yet another monthly vendor report is about as exciting as an empty dealership on Saturday afternoon. I get it – you’re busy, you’ve got a system, things are “okay.” But that’s a losing way of thinking. In the world of big data and advanced analytics, failing to …

Dealership Marketing

3 Easy Things to Do TODAY to Fill Your Service Bays Tomorrow

Pretend you’re the owner of a 2010 Ford Focus that recently went off warranty. Your check engine light just clicked on – most likely due to a battery issue – and you need to get it fixed ASAP. There’s seven inches of snow forecast for the weekend ahead and you can’t afford to risk an …

Best Practices Dealership Marketing Industry News & Trends

18.2 Reasons to Reconsider Google’s Zero Moment of Truth

For the past three years, Google’s Zero Moment of Truth has been a pillar of the automotive industry. Wedged into nearly ever conference workshop and lauded by trainers, vendors and dealers alike, the groundbreaking study shed light on the multi-faceted journey car shoppers take every day when purchasing vehicles. With tangible proof of the importance …

Best Practices Dealership Marketing

Why Mobile-only Shoppers are Changing Car Sales

If you had to guess, how big would you say your dealership’s showroom is? Somewhere in the neighborhood of 15,000 or 18,000 square feet, maybe bigger? The front façade is probably in tip-top shape, the last of the 2014s are glistening, perfectly detailed and merchandised online. And I bet it’s full of amenities – lounge …

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Jack Simmons – DealerRefresh

A Fresh Look at Dealership Measurement and Reporting

3 Easy Things to Do TODAY to Fill Your Service Bays Tomorrow

18.2 Reasons to Reconsider Google’s Zero Moment of Truth

Why Mobile-only Shoppers are Changing Car Sales