Bill Playford – DealerRefresh | DealerRefresh Automotive Dealer Forums

Embrace Challenge

As General George Smith Patton Jr said “if everyone is thinking alike, then somebody isn’t thinking.” This quote came up during a recent interview I did with my good pal, and fellow automotive prognosticator, Eric Miltsch. If you’ve tuned into social media these past few months, you’re a brave soul. Not since the Chernobyl disaster …

Best Practices

Perception and Reality: Taking Control of the Video Experience

After using a laptop screen exclusively for more than a decade, I decided to breakdown and buy an external monitor. Since a decent next to the top of line monitor costs a much as a used car, I wanted to do a little research. So, off to YouTube I go to try to gather some …

Industry Events Other Stuff

Getting More From Conferences With Accountability

At the time of this writing, NADA 2020 is approaching quickly. Like me, I’m sure your email inboxes and social media feeds are getting flooded. The next big event, or the next big personality, or the next big technology. Just like last year. The more people ask if I’m going, the happier I am not. …

Best Practices

Giving Too Much Away

You’re probably thinking to yourself oh, great another essay on making gross. Well, you’ve come to the wrong place. That path is too well worn. And, frankly, giving away too much gross is the least of your worries. Most dealerships are giving away their very business, one piece at a time. The same people who …

Best Practices Dealership Marketing

ROI vs. ROMI: Hijacking the Investment

Have you ever learned a new word, then for some strange reason you feel like you see and hear it everywhere? It’s not just you. It’s actually called frequency illusion, or the Baader-Meinhof phenomenon. It’s another trick your mind plays on you (sucker), to pull you away from rational thought. It’s also the wrong ROI you …

Best Practices Dealership Operations & Processes

Address the Problem: Stop Making Panic Decisions

Though I rarely have time to go to such things today, family reunions are a great place to hear stories about your relatives, some of which reach legendary status. As it so happens, one of my distant cousins was a Naval Aviator who got to fly the real star of Top Gun, the Grumman F-14 …

Best Practices Dealership Operations & Processes

If It Does Not Fit, Don’t Wear It.

“Clothes make the man. Naked people have little or no influence on society.” –Mark Twain As you have already noticed, nearly everyone in the medical field has made the move to wearing scrubs, paper pushers and surgeons alike. My wife occasionally wears them for her profession and loves the pajama-like feel. The other day, I …

Corruptive Technology

Chances are if you were finishing your business education in the late nineties, The Innovators Dilemma, by Clayton Christensen, was mandatory reading. To this day it’s still considered one of the best business books in modern times. It was in this book that Christensen coins the term disruptive technology (later changed to disruptive innovation), to describe …

Service Routine at the Dealership - Try something different

Dealership Operations & Processes

Let Routine Maintenance Change the Internet Sales Routine

Try brushing your teeth with the opposite hand, or take a different route to work, and see what happens. It’s been well written that we fall into routines. We look at automotive e-commerce the exact same way. All of us continue to try to fix the buying process, and that’s why the e-commerce transition continues to …

Best Practices Dealership Communication Tools Dealership Marketing

Buy It NOW! The Button that Drives Change.

Like millions of other Americans, shopping online is a lifesaver in my crazy-busy life. Amazon has changed the way I do everything, from buying presents, to books, to streaming video, and I LOVE IT. There is a reason Amazon is the powerhouse that it is; they understand where their customer is and know where their …

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Bill Playford – DealerRefresh

Embrace Challenge

Perception and Reality: Taking Control of the Video Experience

Getting More From Conferences With Accountability

Giving Too Much Away

ROI vs. ROMI: Hijacking the Investment

Address the Problem: Stop Making Panic Decisions

If It Does Not Fit, Don’t Wear It.

Corruptive Technology

Let Routine Maintenance Change the Internet Sales Routine

Buy It NOW! The Button that Drives Change.