Sold vehicle by text using iphone
Sold vehicle by text using iphone
Best PracticesDealership Communication ToolsDealership Operations & Processes

I Just SOLD a Car – USING TEXT MESSAGE ONLY

From time to time I’ll flip the switch on our CRM, allowing myself to be assigned a few internet leads for the day. Last week, within minutes I was assigned a lead for a Certified Pre-Owned Mercedes-Benz. A really nice, well equipped 2013 GLK SUV. Priced right with fresh photos and a typed description by yours truly …

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Best PracticesDealership MarketingDealership Operations & Processes

Why This One Strategy Needs ALL of Your Focus in 2016

It seems like there is a strategy for everything in retail automotive. Technology has introduced new options for procurement, pricing, inventory control and marketing and the knock of e-commerce grows louder each year. Most of these strategies require a subject matter expert to focus on development, implementation and execution. Even the most prepared dealers can …

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Best PracticesIndustry Events

Haters Gonna Hate: DSES 2015 Breakout Session Preview

You’re cordially invited to my Driving Sales Executive Summit 2015 breakout presentation, entitled…Haters Gonna Hate: When Reputation Management Gets Personal. It will take place this coming Monday at 10:05-10:45 AM, and I’ll be opening my personal playbook to show what I’ve learned in my 2.5 years as Wichita’s most recognizable commercial personality. I will absolutely …

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Best PracticesDealership Communication ToolsDealership Marketing

How My Bad Email Advice Almost Ruined a Friendship

A friend of mine called to pick my brain on email marketing. His company has about 70,000 subscribers and their open rates were getting WORSE with each new campaign. In his testing, he saw that a lot of their emails were getting delivered to the spam folder. He was looking for changes they could make to improve their …

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Best PracticesDealership MarketingIndustry News & Trends

18.2 Reasons to Reconsider Google’s Zero Moment of Truth

For the past three years, Google’s Zero Moment of Truth has been a pillar of the automotive industry. Wedged into nearly ever conference workshop and lauded by trainers, vendors and dealers alike, the groundbreaking study shed light on the multi-faceted journey car shoppers take every day when purchasing vehicles. With tangible proof of the importance …

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Best PracticesIndustry Events

Winning More Customers By Providing A Great Experience – Presentation

Winning the Customer with a Great Experience Win More Customers by Providing a Great Online & Offline Experience   In this presentation, originally put together for DSES 2013, Jeff Kershner and Ryan Leslie discuss and review several key elements around providing a stellar online and offline customer experience with your dealership. From managing and obtaining …

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Best PracticesDealership Marketing

Why We Said No to Yelp Ads Twice: In Response to Yelp’s Dylan Swift

  Dylan Swift, Yelp’s Director of National Marketing, spoke this morning at the Driving Sales Executive Summit to a predictably tepid audience. The presentation included a lot of the same old statistics we’ve seen about the rise of mobile trends, and then abruptly ended. Charlie Vogelheim, looking dashing in his velvet tuxedo jacket, asked a …

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